Won Crystal Award at the Fort Worth American Advertising Awards
Refining Daneson’s brand identity meant elevating the perception of an everyday object into a mark of sophistication and craftsmanship. Daneson is on a mission to transform the simple toothpick into something beautiful—an experience to be savored and enjoyed. Made from American northern white birch, each toothpick is hand-steeped in carefully curated natural ingredients such as straight Kentucky bourbon, cinnamon, and juniper. To capture this artisanal quality, I crafted a visual narrative that highlighted the meticulous sourcing process and sensory depth of each flavor. Through photography and digital composing, I seamlessly integrated key ingredients—like bourbon-soaked oak, fresh mint leaves, and aromatic spices—into refined, infusion-inspired imagery that evokes both taste and essence. A restrained color palette and minimalist typography ensured the brand’s understated luxury remained front and center, reinforcing Daneson’s association with high-end hospitality and discerning connoisseurs. The result is a brand presence that transforms a simple ritual into an indulgent moment, positioning Daneson as the definitive choice for those who appreciate life’s finer details.
