Roots is a probiotic-rich food brand that brings the freshness and quality of farmers markets to the convenience of grocery stores. Prioritizing locally sourced ingredients, small-batch fermentation, and traditional techniques, Roots offers a range of gut-friendly products designed to make probiotic foods more accessible. The brand identity reflects this balance of authenticity and convenience through a thoughtful design process. A blend of photography and hand-drawn illustration highlights real ingredients while reinforcing the natural fermentation process. The illustration motif, inspired by both roots and probiotics, symbolizes strength, growth, and nourishment. A glass jar closure detail on the packaging evokes tradition and handcrafted quality, creating a sense of trust and reliability. Through these design choices, Roots bridges the gap between farm-fresh goods and everyday accessibility, making gut health simple, inviting, and part of daily life.
