Kogi is a Mexican-Korean fusion food truck/restaurant founded by Roy Choi in L.A. I developed a bold brand identity that captures the energetic, playful spirit of Kogi’s street-food culture. The custom typography and dynamic illustrations reflect the vibrant fusion of flavors, while multilingual copy in Hangul, Spanish, and English, inspired by authentic cultural phrases, enhances the brand's lively, fun, and culturally rooted vibe.
Professor: Wayne Geyer
Course: Final Portfolio 2025
Course: Final Portfolio 2025
