Won Honorable Mention in Graphis New Talent 2024
Won Merit Award For Identity Design in Salute Design Competition 2024
Nutty Scoopz is a peanut butter company that guarantees a healthier and tastier alternative to the usual peanut butter brands. The assignment was to create an identity that would communicate the company’s mission to empower snack lovers to care for themselves with foods that are healthy, convenient, and big on flavor. The company’s values also include giving back to the community. A part of Nutty Scoopz’s proceeds go to a non-profit wildlife sanctuary, a place that the founder herself often volunteers at. Research revealed the emphasis and importance of healthy ingredients, impactful flavors, and caring for wildlife. Thus, a forced connection between a squirrel and a peanut nut was born to both show Nutty Scoopz’s promise of natural ingredients and their caring attitude towards wildlife and their customers’ health.
